Strategic Management Explained

About
In this ebook, you will learn about the stages of strategic management, including strategy formulation, implementation, and evaluation. Gain insights into various external and internal analysis techniques, such as PESTLE, Porter’s Five Forces, SWOT, and the VRIO framework. You’ll also explore various business-level and corporate-level strategies, including cost leadership, differentiation, and diversification.
Moreover, you’ll discover global strategies and how to implement and evaluate strategies effectively using organizational structure, leadership, and corporate culture. This ebook also features insightful case studies from leading companies like Apple, Amazon, Starbucks, and Tesla to provide real-world examples of strategic management in action.

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Frontrunner in delivering top-tier digital business resources

Has been making waves with its flagship product

Shaping the future of digital business learning

Valuable resource in the ever-evolving world of business education

‘…frontrunner in delivering top-tier digital business resources…’

‘…has been making waves with its flagship product…’

‘…consistent emphasis on simplifying complex business topics…’

‘…shaping the future of digital business learning…’

‘…valuable resource in the ever-evolving world of business education…’

Table of contents

Introduction to Strategic Management
Defining Strategic Management
The Importance of Strategic Management
Stages of Strategic Management

Strategy Formulation
Strategy Implementation
Strategy Evaluation and Control

The Strategic Management Process

Vision, Mission, and Goals
External Analysis
Internal Analysis
Strategy Selection
Strategy Execution

External Analysis

PESTLE Analysis
Industry Analysis: Porter’s Five Forces
Competitive Analysis
Scenario Planning
Benchmarking

Internal Analysis

SWOT Analysis
Resource-Based View
Value Chain Analysis
Core Competencies
VRIO Framework
Financial Analysis

Business-Level Strategies

Cost Leadership
Differentiation
Focused Strategies
Blue Ocean Strategy

Corporate-Level Strategies

Cost Leadership
Differentiation
Focused Strategies
Blue Ocean Strategy

Crafting a Compelling Brand Story
Designing Your Brand’s Visual Identity

Growth Strategies
Stability Strategies
Retrenchment Strategies
Diversification

Global Strategies

Multidomestic Strategy
Global Strategy
Transnational Strategy

Strategy Implementation

Organizational Structure
Leadership and Corporate Culture
Strategic Change Management

Strategy Evaluation and Control

Key Performance Indicators
Balanced Scorecard
Strategic Control Systems

Case Studies

Apple Inc.: Innovation and Differentiation
Amazon.com: Growth through Diversification
Starbucks: Global Expansion
Tesla: Disrupting the Automotive Industry

The Future of Strategic Management
Adapting to an Ever-Changing Business Environment
Conclusion

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